Educational Services
Talks & lectures
(Sustainable) Product Design
Design Experience & Aesthetics
Brand Storytelling
Value Creation & Business Model Canvas
Anthropology for Entrepreneurs
Past Events
Smart & Dirty Design Symposium Zurich
Business Reporter’s SupplyFest London
Sustainable Brands London
Sustainable Brands Istanbul
UWC Atlantic College Wales
Unilever Supply Chain Strategies Zurich
Tony Chocolonely
FutureNow Conference Bratislava
Green Filmmaking Competition Netherlands
Amsterdam Fashion Institute
Dutch Design Week Eindhoven
McKinsey & Company Amsterdam
Ernst & Young
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Teaching Experience
Since 2008 I've taught several design courses at the Faculty of Industrial Design Engineering in Delft and given guest lectures and workshops at InHolland College, Amsterdam Fashion Institute, ROC Alkmaar and others.
Technical University Delft
Design Experience / Form Experience - How does a designer create an optimal product experience for the use? In this first year course students learn how form, color, texture and material affect the functional, emotional and cultural dimensions of a product. Students learn how to express emotive and stylistic qualities across variety of media and fabrication methods over the course of this module.
PO2 Concept Design - Designers learn best by doing. In this hands-on first year course, students learn about each step in the design cycle, from brief to desk research, to problem definition and from ideation and concept development to prototyping and user testing.
Zen and the Art of Design - How do rituals affect our life? Where has technology caused a loss of quality and connection with our social and natural surroundings? In this elective of the Masters curriculum students practice the Zen Design Method. Focusing first on designing rituals and interactions that bring back a lost quality, students develop storyboards and an emotive and memetic vision before thinking about embodiment design. A major part of this course is the development of a true-to-life model of the designs.
Memetic Product Design - Memes are replicable units of cultural information, similar to what genes are for the human body. Memes can be songs, gestures, words, color schemes or forms. The idea was developed by Richard Dawkins in the 1970s, and is now used to challenge students to design for a particular lifestyle group by identifying memetic characteristics. A major part of this course is the development of a true-to-life model of the designs.
Automotive 3D - If you could design a car, motorbike or other motorized vehicle, what would you make? In this course, students develop a vision for a transportation device based on a user context they picked, from elderly transport to off-road racing to self-driving vehicles. The challenge really starts when designs have to be translate from 2D sketches to 3D scaled clay models.
UWC ATLANTIC COLLEGE
“UWC Atlantic inspires students to become Changemakers through lifelong commitment to service in the community, collaborative work and social engagement that develops in young people a sense of personal initiative.”
Global Leadership Programme - During this summer programme in 2018, participants between 15-18 years old develop product concepts and city development plans in line with sustainability & circular economy principles. As a sustainable design expert I coached the students through the second week’s design challenge.
Global Leadership Experience
At the Global Leadership Experience in 2019, young people from across the world take a challenging journey towards becoming change makers and innovators capable of meeting the challenges that face our modern society. I was part of the organizing team that shaped the programme, facilitated workshops and guided the participants on their journey.
The UWC Atlantic College brings together 360+ students from 92 nationalities and a wide range of socio-economic backgrounds to study and live together for their final two years of high school. The goal is to engender personal leadership as global citizens in service to their community.
Global School for Entrepreneurship
The Global School for Entrepreneurship takes on the challenge to educate and facilitate tomorrow’s entrepreneurs in the most personal and inspirational way possible. It’s the Entrepreneurship education the founders wish they had themselves. From day 1 you will practice real entrepreneurship skills by creating and validating actual business propositions.
Value Creation
The entrepreneurs get acquainted with value propositions, empathy maps and business models, briefly summarized as the WHAT, the WHO and the HOW. Students learn which questions to ask in order to really understand who your customer is, and how to answer those questions. In true learning-by-doing style, students are challenged to go out and get information on a weekly basis, giving each other feedback along the way.
LEAN Start-up & Validation
Based on the LEAN Startup-theory of Eric Ries, Noorderwind has created a course in which students acquire hands-on experience with failing fast and failing small.
Anthropology for Entrepreneurs
With cultural anthropologist Anne Knoop, I developed a unique module that combines two seemingly unrelated worlds. What can entrepreneurs learn from anthropologists? Students practice explorative and participative research methods, layering information and connecting different findings to get a deep understanding of their target group and the themes relating to their proposition.
INHOLLAND HOGESCHOOL DELFT
Engineering & Entrepreneurship - A morning workshop in which engineering students get acquainted with and learn to apply brand character & storytelling theory to marketing, communication and product design.